的pioneering fashion brand has evolved to be one of the world’s most recognisable dancefloor 和 street wear brands, cultivating a global audience who love its hand-made screen-printed range.
Based in Liverpool, the independent studio has evolved into an international label, creating countless iconic designs which are now part of electronic music culture, from festivals 和 clubs through to everyday wear, championed 和 worn 通过 icons including Carl Cox, Charlotte de Witte 和 Gorgon City. Over the last decade 浪费英雄 has grown its reach, with over 40% of all sales international – from Europe to the USA 和 from Hong Kong to New Zealand.
“这是一段漫长的旅程，” 罗素说， “从最初的设计到现在的发展。我的背景是平面设计，所以我始终以醒目的图像和醒目的文字来构筑《浪费英雄》的外观。我一直试图创造一种可以在聚会上或家中以及之间的任何地方穿着的服装–我认为这就是让我们保持新鲜感的原因。从令人难以置信的俱乐部或结识朋友到闲逛，我们的客户遍布全球。与浪费英雄和穿着它的人分享了很多身份。看到“浪费英雄”走了多远总是令人难以置信。”
自成立以来，公司的精神始终 to keep it indie and 内部生产一切。 The business’ foundations also remain environmentally ethical, too. Garments are screen-printed 通过 hand using environmentally friendly water-based inks. All printed products are made with organic cotton 和 sourced from verified ethical 和 climate neutral manufacturers. 的entire process is certified 通过 EarthPositive® 和 OEKO-TEX, 和 all tees 和 hoodies are Approved Vegan.
所有包装均为可生物降解或非塑料包装，可将不必要的浪费降至最低。而且因为 浪费英雄 keep everything in-house, from designing the print to screen-printing 和 photography, they have the ability to react on ideas 和 club culture news instantly, taking a design from concept to reality 和 on the site to purchase within a day.
“这一直是我们真正的基础，” 罗素解释说 “to be as environmentally friendly as possible 和 also being able to react to what is happening around the world, 和 get designs out the same day. I don’t know if everyone realises how we actually make everything here – we’re not a factory or a production line, it’s all done 通过 hand.”
Now as the company looks ahead for the next decade, they will be celebrating 和 reflecting on becoming such an iconic brand, with digital content dropping in the coming weeks. Head to http://www.wastedheroes-shop.com for more news, clothing 和 store